|Devon Works Steampunk Watch|
The design team members at Devon Works say they were inspired by the conveyor belt driven machinery of the Industrial Revolution. Check its design out in more detail at the Devon Works picture gallery. I also recommend that you see this excellent Watchismo.com article describing the history and technical features of the Tread1 development.
Only 150 Steampunk watches will be issued, and at a price of $25,000 each... definitely an item for the serious collector, only! It will be available to buyers this fall.
About the emotive power of the steampunk aesthetic, Devon Works founder and Creative Director, Scott Devon quotes Robert Brown, leader of the steampunk band, Abney Park:
Steampunk is a sort of dream, the way we used to daydream. It's like part of your childhood is just bursting forward again.
Acceptance of the Steampunk among timepiece aficionados has been outstanding. In fact, Devon Works Managing Director, Ehren Bragg, said that conceptual artwork was shown to select timepiece collectors in the early design stages, and their response was so enthusiastic that the Steampunk was moved up ahead of several other scheduled projects at Devon Works.
The success of the Steampunk is a testament to the cultural resonance of the steampunk sensibility. You can see another great gallery of pics here at the Watch Anish tumblr site.
A sidenote here: Devon Works is also known for supercar design. Check out the Devon GTX supercar video below.